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Samsung Unpacked 2019 was the most anticipated mobile event of the year. Would the first foldable smartphone, the Galaxy Fold, finally be revealed?

Made In Korea
Film Direction: De-Yanยฎ




With the rumors, speculations and fan leaks already swirling, we embraced the confusion surrounding the event and added to it in a way that only Samsung could: A global campaign written in Hangul โ€“ the Korean alphabet โ€“ a writing system that 99% of the does not understand.




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Awards

Cannes Lions Bronze (Design: Social Engagement)
One Show Shortlist (Direct Marketing: Billboards and Transit)
One Show Shortlist (Social Media: Active Engagement)


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